Marketo is the leading provider of engagement marketing software and solutions. The company moved from QuickBooks to Intacct in 2011 and completed a successful IPO in 2013. Marketo has grown significantly in that time, with revenues increasing from $14 million in 2011 to an estimated run rate of more than $200 million this year. Marketo uses Intacct as the financial hub of an integrated best-in-class system that also includes leading solutions such as Salesforce, Workday, Coupa, Nexonia, and Host Analytics, among others.
Prior to Intacct, Marketo was struggling with a lack of internal controls on their financial system, unwieldy workflows, and manual revenue recognition and close processes. Intacct has enabled Marketo to streamline processes and eliminate manual data re-entry. This has enabled them to grow the business without adding finance staff at the same pace—saving significant headcount costs and allowing them to focus employees on more value-added tasks.
Additional benefits from Intacct include:
- Integration between Intacct, Salesforce, and multiple other systems eliminates duplicate data entry, improves the quality of information, and speeds financial processes
- Able to complete monthly close process faster
- Gained better visibility into key financial metrics to improve decision making to support their growth initiatives